The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement Academic Article uri icon

authors

  • Rafeh, Mir Abdur
  • Abbasi, Amir Zaib
  • Hollebeek, Linda D.
  • Ali, Muhammad Asghar
  • Ting , Ding Hooi

publication date

  • 2024

number of pages

  • 31

start page

  • 375

end page

  • 406

volume

  • 41

issue

  • 4