publication venue for
- Customer experience of co-creation vs co-destruction in retailing: the role of key moments throughout the customer journey 2025
- Holistic customer experience: interplay between retail experience quality, customer in-shop emotion valence and in-shop involvement valence. 43:912-933. 2025
- How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships. 41:790-809. 2023
- Building a unique online corporate identity. 31:451-471. 2013